Rebranding Standard+Case

The Standard+Case approach has received lots of positive feedback from both commentators and practitioners. Yet uptake has been limited.

Why is this? I can think of a few reasons
1) my marketing is almost non-existent, and what marketing I do isn't very good.
2) Standard+Case isn't a silver bullet. People realise that it involves plenty of hard work, like any innovation or improvement, and they lose interest
3) it is seen as "competitive' or alternative to ITIL
4) the name Standard+Case is uninspiring

so let's address the easiest last item :) How to rebrand Standard+Case so that ti is compelling, so it grabs initial attention, so that it is easily communicated.

Do you have any ideas or advice please on how to rename or reposition Standard+Case? Comment below or contact me.